There's an all too common mistake that digital product creators tend to make. In my teachings, I have I witnessed the heartbreak that's caused when creators neglect this very important step. Today we identify the mistake and outline the reasons why it occurs and what you should be doing instead...In this episode we explore the following:- The heartbreaking case study I see over and over again- Effort and energy displacement- The simple truth about demand generation...- Challenging behaviour changes - Intentionally 'beating your own drum'!- Solutions to the digital product creation misstepHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic, sign up to the waitlist here: https://stephtaylor.co/launch-magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co