What is your brand’s catalyzing statement? A catalyzing statement is a quick liner that explains the company’s and its brand’s values and what it does for the community in a few words.

On this episode, Jake and Gino explain how they formed their brand's catalyzing statement as they are with Carmine Gallo. Carmine is a popular keynote speaker, Harvard instructor, and communication coach for the world's most admired brands. Carmine speaks about his book ‘The Bezos Blueprint: Communication Secrets that Power Amazon's Success’ and shares the stories behind the success of Amazonians.

He reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak and motivate teams and customers. He shares with us the communication tools Bezos created that are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies.

Gallo is the author of 9 books including international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, The Apple Experience, and The Storyteller's Secret.

Key Insights: 00:35 Introduction 04:00 How Carmine started his career? 08:20 Becoming interesting and engaging communicator 10:00 Communicators are made, not born 14:00 Using metaphors to be effective communicator 19:28 Constant learning and humility are the ways towards growth mindset 25:55 Amazon's promising mission 27:59 Framework for effective story-telling 35:01 Simple is the new super power 41:07 Simplifying complex information 45:20 Carmine’s favourite story-teller of all the time 48:25 Wrap-up

Check out more about Carmine’s initiatives on his website: https://www.carminegallo.com/ Check out the author’s books on Amazon: https://amz.run/6Ckj

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About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate.

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