As the publishing industry continues to face a host of monetization challenges, creatives are being forced to be more innovative, oft capitalizing on opportunities that allow them to tell their stories in new or provocative ways.

James DeMolet and Leah Wyar, cast members of the E! reality series So Cosmo and leading editors at Hearst Corporation, share what they have learned about talking to their audience wherever they happen to be, and staying relevant in a sea of influence.