At the heart of any successful small business is a creative human being.And it’s important that we remember to put our very human voice out there to connect with our preferred clients and customers.And yet, when it comes to writing copy or content, we often stiffen up. Being an authentic human being should be the most natural thing ever -- so why does it often feel so unnatural when we try?Plus, authenticity is determined by the audience, not by whatever pops in your head to say. And that means that communicating in a relatable way takes a lot of listening, and then mirroring back to your audience the language that they prefer.In this episode, we’re joined by copywriter Nick Usborne, who specializes in “conversational copy.” Tune in to hear some of Nick’s favorite methods for creating engaging messages that catch and hold attention, while inching people ever closer to doing business with you.Here is the link Nick mentions during the episode: https://conversationalcopywriting.com/unemployable/To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/conversational-copywriting***Unemployable is brought to you by iThemes Hosting for WordPress. iThemes is our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank. To save even more, simply use this exclusive link to save $50 off your first year: http://ithemes.com/bc50