Podknife - The Alternatives to Advertising by The Marketing Companion

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The Alternatives to Advertising

Podcast |: The Marketing Companion
Publisher |: Mark Schaefer
Media Type |: audio
Podknife tags |: Business,; Comedy,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Dec 24, 2018
Episode Duration |: 00:38:12

The advertising industry is convulsing as traditional channels dry up. This episode explores how "pipelines" are effortlessly feeding products into consumer households, why young influencers are ruling the roost and how advertising's brightest light is destroying new publishing models. Mark and Tom hand our their annual "wurst" awards.

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