In this special episode Matt Deegan presents highlights from the annual radio festival in Malmo, chatting to a stellar line-up of audio guests.

Helen Thomas (Director BBC Radio 2) and Stephanie Hirst (Presenter HITS Radio) share their conference takeaways - what secrets go into great radio? And how will the industry compete with TikTok and Youtube when it comes to presenter talent?

Also on the programme: Podcasting veteran Julie Shapiro (VP Editorial PRX & Radiotopia) illuminates the US podcasting network and tells Matt how to write a podcast pitch that catches ears.

PLUS: regulars James Cridland (Editor, podnews) and Paul Robinson (Creative Media Partners) discuss the future of podcasting including whether an SVOD-style streaming war is coming to audio.

And in the Media Quiz, we find out how many words it takes for the media pundits to Name That Story... away from the conference bubble.

A Rethink Audio Production, produced by Phoebe Adler Ryan, with support from Matt Hill.

*Get more from Julie and how she has crafted a career in listening plus more bonus content at https://www.patreon.com/mediapod

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