Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  In a few weeks, the name of this podcast will be changing to Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming. If your player is like mine that lists podcasts alphabetically, it will be displayed further in your list of subscribed podcasts as the first letter of the name is changing from “E” to “P.” The logo will look the same—just the name is changing.  To be a better product manager, it is worthwhile to examine organizations known for their product management capabilities. Amazon is such a company. In this episode we are joined by not one but two product professionals who built much of their career at Amazon—13 and 15 years. They are Colin Bryar and Bill Carr. They document the process Amazon uses to create successful products in a book titled Working Backwards: Insights, Stories, and Secrets from Inside Amazon. And, they are here to share their insights with us.