The virtual world of NFTs and Web3 is developing rapidly, and within this space, intellectual property disputes are now cropping up at a similarly rapid pace. Diane Littlejohn, Kristen Roberts, and Jessica Neer McDonald talk through their TECHSHOW presentation on trademark and copyright issues arising from NFTs and Web3 and share how to assess goals and uses for virtual content to decide what protections a creator may need.  Diane Littlejohn is an attorney currently serving as the Executive Director of the Technology Law and Policy Center at North Carolina Central University School of Law. Kristen G. Roberts, Founder & Managing Attorney at Trestle Law, APC is a California-based intellectual property attorney who helps business owners build a bridge from their brands to their bank accounts. Jessica Neer McDonald is founder of intellectual property law firm Neer McD PLLC, based in Miami, Florida.