On the 349th episode of The Copywriter Club Podcast, Michelle Pollack joins the show to completely shatter your perception of the inner critic and how something as “simple” as values can truly change how you show up in your life and business. Michelle is an Executive and Leadership Coach who shares her expertise in how to give yourself permission to play bigger and live the life you desire. Follow along to find out: How Michelle was able to change the neural pathways in her brain. What to do when the “is this all there is” feeling pops up and how to step out of it.  The importance of values and how to define them for yourself.  Can you have too many values and how to prioritize values for different seasons of life?  Is there such a thing as balance?  How to LIVE within your values once you’ve actually identified them despite life’s responsibilities.  The #1 barrier to facing your own inner critic.  7 ways the inner critic could be showing up in your life. How to create awareness around your inner critic. The critical component of working through your inner critic. What’s a “why” and how do you create one? What does compassion got to do with your inner critic? Why is messy action better than no action? The reality of shifting into new identities.  How are you supposed to sit in difficult emotions? Leadership vs power: what’s the difference? How to lead with your values.  Tune into the episode by hitting play or reading the transcript below.   The people and stuff we mentioned on the  show: The Copywriter Think Tank Kira’s website Rob’s website Michelle's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript: Rob Marsh:  At some point in your business or life you've probably thought a bit about your values. What's really important to you as a human, as a copywriter, maybe as a parent or a friend or a sibling, or any of the other roles that you fill in your life. What's really important? Some of the stuff isn't easy to figure out, it takes time and deep thinking, and that's why we invited our guest for today's episode of The Copywriter Club Podcast to join us, that's Michelle Pollack, and Michelle is a leadership and mindset coach for executives. We asked her about figuring out our values, setting the right goals and dealing with the inner critic that won't leave us alone, and her answers are directly applicable to your business and success. Kira Hug:  But first, this episode is brought to you by the P7 Client Attraction Pipeline, which is our client acquisition system. And anytime we survey our community of lovely copywriters, we ask you what do you want? And you say, I need help finding clients, I need a prospecting system. So we put it together and we continue to improve and add to it so that it works for copywriters based on what's happening in the marketplace today. And inside the Pipeline Prospecting System we have over 21 pitching templates, so there's different styles you can use, different templates you can pull from based on what works for you. There are also different tools and pitch tracking templates that you can pull from so that you… It's really easy to start pitching tomorrow and you don't have to reinvent everything from scratch. And there are also a ton of other templates and tools and resources inside the system that other copywriters have used to find new clients. So, we wanted to make it really easy for you to just get up and running and find those clients, especially during weird recession times like right now, where it feels a little tricky. And so if you are looking for something like that, you can learn more at thecopywriterclub.com/p7. Okay, let's kick off our episode with Michelle.