TCC Podcast #309: Improving Your Customer Research Process with Melissa Harstine
Media Type |
audio
Categories Via RSS |
Business
Careers
Education
How To
Marketing
Publication Date |
Sep 20, 2022
Episode Duration |
01:15:30
Melissa Harstine is our guest for the 309th episode of The Copywriter Club Podcast. Melissa is a Customer Research Strategist who helps her clients pull out the best insights for her clients, so they can increase their reach and results. In this episode, Melissa gives us a breakdown of how we can all increase our customer research skills and why they matter in the first place. Check it out below: Melissa’s beginnings as a journalist at a small nonprofit for the elderly and how she was able to connect with her target audience. Writing for a demographic much different than your own – how’s it happen? Why she decided to hone in on a niche and how it worked out for her. How to connect with potential clients in your local business networking groups. Her advice on asking better questions during the research phase. Why you need to lead with empathy and how to respond to people’s demeanor and tone. The specific questions she asks clients to pull the best details and information for a project. How she packages research and presents it to prospective clients. The key to communicating value and knowing your target market. Working with well-known leaders in the industry through building relationships. Finding dream clients once you actually know what you’re looking for. How to turn research into strategy. Her process for pulling out the best pieces of customer research. Why it’s important to stop overbooking yourself and what to avoid. Questions you *probably* shouldn’t ask. How she presents the research report to her clients and helps them apply and implement in real time. Should you position yourself as a “thought partner?” Resources you can use to become a better researcher. How The Copywriter Accelerator helped her grow her business. How to add more value for your clients. Tune into the episode by hitting play or reading the transcript below.   The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Melissa's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 12 Episode 28 Episode 154 The TCC Shop  Full Transcript: Kira Hug:  Customer research is one of those things all copywriters need to do in order to truly connect with the audiences we write for, but not all of us like doing it, and some clients hate paying for it. Doing it well can be a bit of a challenge. Today's guest on the podcast is messaging strategist and copywriter, Melissa Harstine. She talked about how she went from a copywriter without a niche to specializing in customer research for a variety of clients, including other copywriters. As we talked, she shared her favorite interview questions, ideas for selling research to clients, and how she turns her research data into a strategy her clients can execute on. It's a great interview you won't want to miss. Rob Marsh:  But first, this episode is sponsored by the Copywriter Underground. That's the membership for ambitious and growing copywriters. As a member, you have access to copywriting and business training, group coaching calls, copy critiques, our bimonthly newsletter, and a lot more, all designed to help you grow your business. And if you join now, as in the week that we're releasing this podcast, you not only get your first month for just $17, which is a screaming deal, but you'll also get a hard copy of our 24-page Copywriter's Definitive Guide to Pricing, which includes data about what copywriters of all experience levels are charging for 22 different project types, as well as things like the six figure niches and so much more. So go to Thecopywriterunderground.com to join now. Kira Hug:  And if you want to get your first month for just $17, like Rob said, use the promo code, TRY IT, that's all caps, TRY IT, and that will get you in for $17 for your firs...
Melissa Harstine is our guest for the 309th episode of The Copywriter Club Podcast. Melissa is a Customer Research Strategist who helps her clients pull out the best insights for her clients, so they can increase their reach and results. In this episode, Melissa gives us a breakdown of how we can all increase our customer research skills and why they matter in the first place. Check it out below: * Melissa’s beginnings as a journalist at a small nonprofit for the elderly and how she was able to connect with her target audience. * Writing for a demographic much different than your own – how’s it happen? * Why she decided to hone in on a niche and how it worked out for her. * How to connect with potential clients in your local business networking groups. * Her advice on asking better questions during the research phase. * Why you need to lead with empathy and how to respond to people’s demeanor and tone. * The specific questions she asks clients to pull the best details and information for a project. * How she packages research and presents it to prospective clients. * The key to communicating value and knowing your target market. * Working with well-known leaders in the industry through building relationships. * Finding dream clients once you actually know what you’re looking for. * How to turn research into strategy. * Her process for pulling out the best pieces of customer research. * Why it’s important to stop overbooking yourself and what to avoid. * Questions you *probably* shouldn’t ask. * How she presents the research report to her clients and helps them apply and implement in real time. * Should you position yourself as a “thought partner?” * Resources you can use to become a better researcher. * How The Copywriter Accelerator helped her grow her business. * How to add more value for your clients. Tune into the episode by hitting play or reading the transcript below.   The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s websitemanage.com/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&id=9bf46b3e1d"> Rob’s website Melissa's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 12 Episode 28 Kira Hug and Rob Marsh 1:10:29 TCC Podcast #308: Improving Your Sales Skills with Kristin Lajeunesse https://thecopywriterclub.com/sales-skills-kristin-lajeunesse/ Tue, 13 Sep 2022 08:30:19 +0000 https://thecopywriterclub.com/?p=4549 Our guest for the 308th episode of The Copywriter Club Podcast is Kristin Lajeunesse. Kristin is an author and former digital nomad who has traveled to all 50 states in the U.S. and 21 countries on a mission to find delicious vegan food along the way. Her travels led her to copywriting and over the last couple of years, she’s built a thriving business. Here’s how her story goes: Kristin’s 3 lives and how they led her top copywriting. Starting a business on Fiverr before hiring a sales consultant. Landing large clients with employees vs solopreneur clients. What it’s like to work with a sales consultant – how does it fit into the budget? Are you doing the same amount of work for less money? The best tool you can use on a sales call. How to turn your sales call into an organic conversation rather than an interrogation. How much do we really need to do to ensure a high-quality customer experience? The two best investments Kristin has made in her business. How she manages her small team and hires subcontractors to support her business. How she pays her subcontractors. Her process for being the main point of contact and delegating to subcontractors. What it’s like to write for businesses that may take a toll on your mental state – what should you consider? Balancing being a highly sensitive entrepreneur and setting boundaries. Why she chose the van life? The best destination for digital nomads. What it’s like to write a book for a traditional publisher. Setting up a book tour and finding sponsors. Hit play or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Kristin's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 81  Episode 137 Episode 305 The TCC Shop  Full Transcript: Rob Marsh:  Every copywriter knows how important sales are to your business. We get paid to help clients get sales, and we sell our own products and services. If we don't do that, we don't even really have a business. In fact, improving your sales skills is one of the best things that you can do to grow your business. And our guest today is copywriter, Kristin Lajeunesse whose business completely changed once she got serious about her sales process. In fact, she hired a sales consultant to sit in on her calls, to help with proposals and help her attract the right clients. And the result was a six-figure business in less than a year. And if that sounds like something that you might want to do with your business, you may want to stick around for this interview. Kira Hug:  Okay, I'm going to stick around because that sounds great. I'll stick around. Before we jump into the interview with Kristin, we just want to share something we're really excited about. At least I am. This week, you can jump into the Copywriter Underground, which is our membership for $17 a month. It would be $17 for your first month to just try it out. If you've wanted to jump in, but you weren't sure this is a really great opportunity to get in there and see what it's all about. But Rob, what do you like the most about the Copywriter Underground? Rob Marsh:  I like so many things about the Copywriter Underground, but I think my favorite thing that we do, or at least that I do is the weekly copy critique or the almost weekly because we do miss them every once in a while. I love having the opportunity to check out what members are writing, the things they're creating for their clients or even for their own businesses. It's just a lot of fun to jump in and give feedback on that. But it's just such a great community, a great place to ask questions, to hang out. There's a ton of training in there. There's just so much stuff in there that it's really hard to choose just one. Our guest for the 308th episode of The Copywriter Club Podcast is Kristin Lajeunesse. Kristin is an author and former digital nomad who has traveled to all 50 states in the U.S. and 21 countries on a mission to find delicious vegan food along the way. The Copywriter Think Tank Kira’s websitemanage.com/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&id=9bf46b3e1d"> Rob’s website Kristin's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 81  Episode 137 Episode 305 The TCC Shop  Full Transcript: Rob Marsh:  Every copywriter knows how important sales are to your business. We get paid to help clients get sales, and we sell our own products and services.

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