Amy Collins is our guest for the 267th episode of The Copywriter Club podcast. Amy is a storyteller and copy strategist who unveils the mystery of creating stories out of everyday events. By taking your conversation skills to the next level, you can craft better stories not just for yourself but for your clients. Win-win, right? We break it down like this: Amy Collins journey from the art of writing to the art of copywriting. How to work on referrals, so you don’t have to overload the cold pitches. Is it possible to perfect the art of conversation? And is it even a thing? How to get your clients to disarm themselves and enhance the conversation. The different ways you can niche in your business. Reframing your perspective on being in your ideal client’s inbox. Behind the scenes of a storytelling master’s process. Why open loops take your emails to a whole new level. The common mistakes copywriters make when telling stories in their emails and how to fix them. How you can play with language to take your reader on a journey. Tools you can use to become a better storyteller. When to use VOC data and how to blend it into your story. Using your past lives to add value to your copy. Why “should” needs to disappear from the English Dictionary. How to become aware of your negative self-talk. The active choice to invest in yourself and your business. Going against the status-quo and ridding yourself of the need for validation. Thinking about starting an email list but have no idea what you should write to them? This is a good place to start. Hit that play button below or check out the transcript. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Amy’s website Nic’s website Full Transcript: Rob:  When it comes right down to it, copywriting is a lot like having a conversation with your customers, or the customers of your client. And like any good conversationalist, that means that you can't afford to be boring. You have to stand out, engage the person you're talking to, and be interesting and interested. Our guest for this episode of the Copywriter Club Podcast is copy strategist and storyteller, Amy Collins. Amy shares how she's been able to have genuine conversations with her clients, and she gives us a few ideas for how we could all do better at this important skill. You're going to want to stick around for this one, but before we jump into the episode, my co-host for today is copywriter, voice strategist, and I just learned this a few seconds ago, trained as a radio announcer, Nicola Moors. Nic, welcome. Nic:  Hi, thanks so much for having me. Rob:  Yeah, I'm excited. I'm excited to have this conversation and have you share some of your takeaways. And of course, if anybody's been listening to the podcast for a while, they'll recognize that you were a guest on the podcast maybe a little over a half a year ago. If I remember, that was episode 200 and, what, 53. Nic:  Thirty-six. Rob:  236, 236. Nic:  Thirty-six. Rob:  Okay. Nic:  Yeah. Rob:  So, check out what Nic shared, and you shared a ton of really good stuff, your research process, how you were a journalist, and some of the crazy stories that you had to track down as a journalist. It's really interesting episode, good listen, and lots of good advice about brand voice. So, let people check that out. Nic:  Thanks. Rob:  And of course, this episode of the podcast is sponsored by... right now, today, it's sponsored by the Copywriter Accelerator. We're getting ready to relaunch the accelerator in January, so keep your eyes open for that. The accelerator is our 16-week program that helps copywriters some of them starting out, some of them who have been in business for years re-establish or create the foundation for their business. We talk about things like mindset and goal setting.