Taylor Lorenz, New York Times reporter
Podcast |
Ad Age Ad Lib
Publisher |
Ad Age
Media Type |
audio
Categories Via RSS |
Business News
News
Tech News
Publication Date |
Feb 27, 2020
Episode Duration |
00:37:47

Taylor Lorenz covers internet culture and trends for the Gray Lady--memes, yes, but also influencers, TikTok, YouTubers and more. She has a knack for identifying zeitgeisty moments just before they break through to mainstream consciousness. Her recent headlines include a look at the Bloomberg campaign’s meme strategy, a visit to the so-called Hype House group home for LA Tok Tok influencers and more. She may be the reason you've heard the expression OK Boomer, quite possibly leveled directly at you.

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