Companies have been leaning into Pride month for years. So why are brands like Target and Bud Light facing such intense backlash now? Vox’s Emily Stewart and historian Kyle Williams explain. This episode was produced by Victoria Chamberlin, edited by Matt Collette, fact-checked by Laura Bullard, engineered by Michael Raphael with help from Patrick Boyd, and hosted by Noel King. Transcript at vox.com/todayexplained Support Today, Explained by making a financial contribution to Vox! bit.ly/givepodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices