More than a decade ago, Steve Blank helped lay the groundwork for The Lean Startup movement. Instead of innovating in a vacuum, he told entrepreneurs they needed to get outside and talk to customers. In this episode, Steve explains why innovation is fundamentally different in startups, how the Lean Startup can be applied almost anywhere, and what you should do if your company’s innovation engine starts to sputter. Learn more about your ad choices. Visit megaphone.fm/adchoices