This week’s episode focuses on Jaleh Bisharat, the co-founder and CEO of NakedPoppy, a e-commerce site that helps users find the makeup shades best suited to them and offers a marketplace of clean beauty products. Bisharat talked about her personal journey toward launching the company after a long career working in marketing for companies including Amazon and Eventbrite. She also talked about the benefits of launching a company when you are a little older and what it has been like building a company in a space where public perception has changed so much in five years.