Let’s be honest. There’s no such thing as a magic pill. But the vitamin industry sure makes it seem like a miracle cure is right there inside every bottle. Akash Shah co-founded Care/of, a subscription vitamin company, to make personalized healthy habits simple and transparent. He talks about how Care/of generates word of mouth marketing and where companies can build more trust with their customers. Learn more about your ad choices. Visit megaphone.fm/adchoices