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Taco Bell vs Chipotle | Bellwether | 2

Podcast |: Business Wars
Publisher |: Wondery
Media Type |: audio
Podknife tags |: Business,; History,; Society & Culture
Categories Via RSS |: Business,; History,; Management
Publication Date |: Oct 12, 2022
Episode Duration |: 00:35:05

It's the 1950s and just down the road from the original McDonald's in San Bernardino, a Californian entrepreneur named Glen Bell is chasing a fast-food fortune.

But with the burger wars heating up, Bell embarks on a bold venture to turn the taco from an exotic mystery into a fast-food munchie that could give the burger a run for its money.

And when he finally decides to cash out and sell Taco Bell, the nation's food conglomerates will be fighting tooth and nail to buy it.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

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