While most publications are trying to keep their articles short and sweet, Tim Urban from 'Wait But Why' regularly dives deep on his topics, writing thousands of words on a given subject. He also illustrates every post - not with modern, sleek graphics, but with hand-drawn stick figures. In this episode, he explains just how he racks up a million pageviews regularly, how he builds and maintains his audience, and why not being an expert on something might make you better at teaching other people about it. Learn more about your ad choices. Visit megaphone.fm/adchoices