Sustainability-driven cannabis technology and design company with BJ Carretta, Head of Marketing at Omura. This episode we talk about this sustainability-driven cannabis technology and design company who claims that their new vaporizer will change the way users consume marijuana forever. Omura introduces a proprietary “heat-not-burn” technology which strikes the delicate balance of heating the whole flower without burning it. This is said to combine the innovative benefits of vaping with the ritual of smoking whole flower to deliver an enlightened, yet eco-friendly cannabis experience. Omura’s heat-not-burn technology equates to cleaner consumption and what is being referred to as, “the entourage effect,” the full impact of the flower’s terpene profile. Talk to me about the conditions that are created in the process to reach this point. NutritionalOutlook.com recently wrote about the exciting avenues of product development for manufacturers looking to work with a wider range of cannabinoids. Even as the popularity of full-spectrum products grows, there is still a lot we don’t know about their effects. Though the entourage effect has been scientifically documented, claims of efficacy online far outpace the supportive science. In the case of CBD, the primary study validating these claims is a study treating mice suffering from inflammation.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy