"We're talking to our core audience and we're offering them a really great product at a really fair price, but the folks that want to just show up on a Saturday with zero planning? They are not getting a good price and I think there is some loss there and that's something we need to think about as an industry."

So let's get thinking about it, starting with this conversation on growth between Summit Series mentors Ben Doornbos, GM of Nubs Nub, MI., Kim Mayhew, President and COO of Solitude Mountain Resort, UT., and Russ Coloton, President of Hunter Mountain, NY.

This six episode run of Summit Series podcasts are supported by MountainGuard and Leitner Poma. Catch up by listening to episode 10 and check out year one of the Summit Series in episodes 1-6.

The PodSAM theme music is by Breakmaster Cylinder. Our podcast advisor is Alex Kaufman, the Wintry Mix podcast guy.

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