In a world where attention spans are shortening and there's more and more content than ever, how should a company grow its brand online? Enter Medium. Part platform and part publisher, the company's out to change the way people create and discover content on the web. This week, we chat with Sophie Moura, the head of B2B partnerships at Medium, to get tips for leaders on building a content strategy on the platform. Learn more about your ad choices. Visit megaphone.fm/adchoices