Podknife - Subscriptions for Success: Lessons from Uber One and Amazon Prime by Voice Marketing with Emily Binder

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Subscriptions for Success: Lessons from Uber One and Amazon Prime

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Feb 13, 2023
Episode Duration |: 00:07:30

Apply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game.

Let's talk about membership. Stickiness. Brand loyalty. There is one aspect I want you to focus on: Sell access (to you).

Related episodes (mini-pods):

Four Types of Leverage in Your Business (play on Spotify)
Marketing is about Perception, Not Product (play on Spotify)
Sell the Problem You Solve, Not the Product You Have (play on Spotify)

No one can argue against the value that Amazon Prime delivers. JPMorgan analyst Doug Anmuth estimated the true value of an Amazon Prime membership to be worth around $1,000 if you were to fully price out each service. (Via TheFly / JPMorgan)

In 2023, about 70% of US households have Amazon Prime. That’s more than those who decorate a Christmas tree, have a pet, or voted in the presidential elections. (Via Scott Galloway on Pivot podcast.)

Amazon Prime membership benefits:

Free two-day shipping, plus extra privileges like music and video streaming
$139 annual fee

Uber One membership benefits:

Member pricing guaranteed: 5% off eligible rides and orders on food, grocery, alcohol and more
Priority service: Top-rated drivers, and Uber One Promise
Unlimited $0 Delivery Fee on eligible orders
Exclusive access to perks: Premium member support, special offers, invite-only experiences
$9.99 per month or $99.99 per year

Video mentioned (Amazon shopping tips) - Our Favorite Spending Hacks with Brittney Castro, CFP

ThinkersOne: buy a personalized video greeting, a Zoom drop-in, or conference keynote:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488

Follow me/connect:

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