This is Eric Golden and my guest today is Reed McGinley-Stempel. Reed is the co-founder and CEO of Stytch, which is on a mission to eliminate friction and improve security on the internet. Stytch started with passwordless authentication and Reed does a great job explaining why this is so important to businesses. We discuss the power of using Ethereum to sign on to any website and, towards the end of the conversation, Reed shares their newest product, Vessel - a wallet solution that eliminates the need to memorize 12 word seed phrases. Please enjoy my conversation with Reed McGinley-Stempel.   For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.   -----   This episode is brought to you by Coinbase Prime. Coinbase Prime combines advanced trading, battle-tested custody, financing, and prime services in a single solution. Clients have used our comprehensive investing platform to execute some of the largest trades in the industry because we are the only publicly-traded company with experience trading and custodying crypto assets at scale. Get started with Coinbase Prime today at coinbase.com/prime.   -----   Web3 Breakdowns is a property of Colossus, LLC. For more episodes of Web3 Breakdowns, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @Web3Breakdowns | @ericgoldenx | @patrick_oshag    Show Notes [00:02:18] - [First question] - The history of people using passwords online [00:05:34] - How the password structure we use today came to be  [00:08:22] - How attack vectors open up and what hackers do to get your information [00:11:49] - His time at Plaid and how it led to him co-founding Stytch [00:15:20] - What it means to be passwordless for the company and the N users  [00:18:17] - How they decided where to put their focus when starting Stytch [00:21:24] - What companies did before Stytch to handle different levels of security [00:22:19] - What the authentication of logging in with Google, Apple or email is  [00:25:11] - Their ethos on building for developers and being an API first company [00:28:30] - The pros and cons of being an API company and a SDK company  [00:31:45] - His first exposure to the Web3 space and how Stytch plays a role in it [00:36:31] - His thoughts on Web2 and if they will adopt the security measures of Web3 [00:40:14] - How Stytch will make it easier to attend something based on token gated access [00:42:52] - What a passport of the internet is and what Stytch is doing with it [00:47:17] - Their onboarding process for users from the Web2 space [00:54:00] - What he’s most excited to see built over the next six months and the next six years