Podknife - Stuntin' on SXSW: How Westworld IRL Changed the Experiential Game by ADLANDIA

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Stuntin' on SXSW: How Westworld IRL Changed the Experiential Game

Podcast |: ADLANDIA
Publisher |: iHeartPodcasts
Media Type |: audio
Podknife tags |: Advertising,; Business,; Interview,; Management & Marketing,; Technology
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Mar 21, 2018
Episode Duration |: 00:38:27

Description
iTunes Summary

Howdy y'all! HBO's Westworld raised the bar on experiential marketing at SXSW 2018. Laura and Alexa sat down with the creators behind the project from HBO (Steven Cardwell, Director of Program Marketing) and Giant Spoon (Trevor Guthrie, Co-founder) to learn about the inspiration, strategy, collaboration, and details to bring this fantasy world IRL. We explore adult theme parks, why consumers crave the physical in a digital obsessed world and what talent looks like to achieve something of epic proportions. Don’t miss the BTS gems - bride buyouts, WW coins on eBay and those cowboy hats!!! Plus an all new #KillBuyDIY.

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See omnystudio.com/listener for privacy information.

Laura and Alexa talk to the creators of the SXSW Westworld activation

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

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