Paul Buller is joined by three of this year's Student Radio Award winners. Best newcomer Abbie McCarthy, Robin Murphy, station editor for the best student station University Radio Nottingham and Radio Warwick's Tom Davis, executive producer of the best outside broadcast. They talk about the need to focus on your audience, take creative risks, how video and clips can bring people back into radio, their future aspirations and offer tips to other student stations and the wider industry.