Today's guest is the great and brilliant Mahmoud Arram, CTO and Cofounder of Bluecore. This New York-based company has raised over $100 million in venture funding to expand its AI-driven marketing platform. Bluecore's decisioning engine determines the timing and content of the next-best campaign to surface to individual shoppers. Episode topics include: where to start with AI, real vs. toy problems, Mahmoud's hard-won lessons and opportunities. Want to explore the framework and methods unpacked in this episode? Learn about Emerj Plus membership: emerj.com/p1