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In this episode of the Social Proof Podcast, the host discusses the importance of identifying a niche in the car rental business. He emphasizes the need to cater to the preferences of the target audience rather than personal preferences. The guest, a successful entrepreneur in the car rental industry, shares his experience and explains why he is not a scammer. He highlights the legitimacy of his business, including having a physical warehouse and being easily found on the first page of Google. Tune in to learn more about building a legit business in the car rental industry.

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00:00 Start

02:03 Exotic car rentals.

04:14 Exotic cars and overhead.

07:01 Renting luxury cars for profit.

09:25 Cost of driving exotic cars.

12:03 Cell phone tower acquisition.

15:54 Losing the business.

18:15 Rebuilding after career setbacks.

20:28 Pandemic preneurs and business understanding.

24:02 Acquiring and strategizing car purchases.

28:19 Risk management and car trackers.

29:17 Long term rentals and marketing.

32:19 Define your target audience.

34:59 Defining Your Target Audience.

38:37 Minimum benchmarks for profitability.

40:52 High ticket customers don't mind.

43:08 Still paying for impounded car.

46:38 Rental car addiction.

49:06 Paparazzi and ethics.

52:15 Debt and financial struggles.

57:04 Lula will cover it.

59:08 Personal credit car rental mistakes.

01:02:25 Transitioning from Turo to private rentals.

01:05:28 Real estate and academy growth.

01:06:57 Private car rental business.

01:10:08 Measured growth.

#entrepreneur #smallbusiness #podcast #howto

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