On the Pod today is Denise Lee, the entrepreneur of Alala, a self-funded multi-million dollar apparel brand that not only brings joy to women through sophisticated, high quality clothing, but also seeks to advance dialogue around body positivity and diversity.  Denise and Sydney talk: -How training for a triathlon led Denise to creating her own fashion fitness brand -The importance of knowing your strengths AND weaknesses in business -Practical tips for starting your own business and how to utilize mentorship -Conscious leadership  -Leading an all female team -Overcoming Imposter syndrome in business -How to know if your idea has legs -How to stop relying on the success of your business as a form of self worth Thank you to the sponsors of this episode! Head to apostrophe.com/SYDNEY and use code Sydney for $5 off your first visit! Get 50% off your first box The Farmers Dog at thefarmersdog.com/sydney REACH OUT! Host: @sydneylotuaco @somethingtosharepodcast Guest: Denise Lee  of Alala Shop Alala here and use the code Share20 for 20% off the whole site! Learn more about your ad choices. Visit megaphone.fm/adchoices