Startup Series: Hoxton Farms’ Cruelty-Free Fats
Media Type |
audio
Categories Via RSS |
Business
Science
Technology
Publication Date |
Jul 18, 2024
Episode Duration |
00:50:13

Max Jamilly, CEO and Co-founder at Hoxton Farms. And today, we're talking about fat. 

Hoxton Farms, a London-based startup, grows and sells animal fats without animals. They aspire to be an ingredients provider; cultivating fats via bioreactors and selling cruelty-free and sustainable fats to other food brands, starting with meat alternatives. 

It's been a challenging time for the alt-meat space, and we were eager to hear how Max feels the industry will develop and the role Hoxton Farms can play therein. He's also got a vision for how Hoxton Farms can expand beyond that initial market over time. Hoxton raised a series A led by Fine Structure Ventures and Collaborative Fund in late 2022, in which MCJ is proud to have participated. So grab a plate and let's dig in.

In this episode, we cover: 

  • [1:37] Intro to Hoxton Farms
  • [2:36] Founders' background: Max Jamilly and Ed Steele
  • [5:51] Meat alternative industry: Challenges and opportunities
  • [9:00] Expansion potential beyond meat alternatives
  • [12:56] Cost parity with traditional animal fats
  • [17:08] Scalability, production, and commercialization plan
  • [18:51] Consumer appetite for meat alternatives
  • [24:49] Regulatory environment and labeling requirements
  • [32:56] Hoxton Farms' pork fat cultivation process
  • [34:48] Potential for genetic engineering in cultivation
  • [40:18] Overview of Hoxton's facility
  • [42:48] Capitalization and financing history
  • [46:13] Importance of branding and merchandise
  • [47:21] Hoxton Farms is hiring!

Episode recorded on June 26, 2024 (Published on July 18, 2024)

Get connected with MCJ: 

*If you liked this episode, please consider giving us a review! You can also reach us via email at info@mcj.vc, where we encourage you to share your feedback on episodes and suggestions for future topics or guests.

Max Jamilly, CEO and Co-founder at Hoxton Farms. And today, we're talking about fat. Hoxton Farms, a London-based startup, grows and sells animal fats without animals. They aspire to be an ingredients provider; cultivating fats via bioreactors and selling cruelty-free and sustainable fats to other food brands, starting with meat alternatives. It's been a challenging time for the alt-meat space, and we were eager to hear how Max feels the industry will develop and the role Hoxton Farms can play therein. He's also got a vision for how Hoxton Farms can expand beyond that initial market over time. Hoxton raised a series A led by Fine Structure Ventures and Collaborative Fund in late 2022, in which MCJ is proud to have participated. So grab a plate and let's dig in.

Max Jamilly, CEO and Co-founder at Hoxton Farms. And today, we're talking about fat. 

Hoxton Farms, a London-based startup, grows and sells animal fats without animals. They aspire to be an ingredients provider; cultivating fats via bioreactors and selling cruelty-free and sustainable fats to other food brands, starting with meat alternatives. 

It's been a challenging time for the alt-meat space, and we were eager to hear how Max feels the industry will develop and the role Hoxton Farms can play therein. He's also got a vision for how Hoxton Farms can expand beyond that initial market over time. Hoxton raised a series A led by Fine Structure Ventures and Collaborative Fund in late 2022, in which MCJ is proud to have participated. So grab a plate and let's dig in.

In this episode, we cover: 

  • [1:37] Intro to Hoxton Farms
  • [2:36] Founders' background: Max Jamilly and Ed Steele
  • [5:51] Meat alternative industry: Challenges and opportunities
  • [9:00] Expansion potential beyond meat alternatives
  • [12:56] Cost parity with traditional animal fats
  • [17:08] Scalability, production, and commercialization plan
  • [18:51] Consumer appetite for meat alternatives
  • [24:49] Regulatory environment and labeling requirements
  • [32:56] Hoxton Farms' pork fat cultivation process
  • [34:48] Potential for genetic engineering in cultivation
  • [40:18] Overview of Hoxton's facility
  • [42:48] Capitalization and financing history
  • [46:13] Importance of branding and merchandise
  • [47:21] Hoxton Farms is hiring!

Episode recorded on June 26, 2024 (Published on July 18, 2024)

Get connected with MCJ: 

*If you liked this episode, please consider giving us a review! You can also reach us via email at info@mcj.vc, where we encourage you to share your feedback on episodes and suggestions for future topics or guests.

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