Stadium Goods: Riding the sneaker culture boom
Podcast |
Innovators
Publisher |
Together Group
Media Type |
audio
Categories Via RSS |
Business
Entrepreneurship
Publication Date |
Sep 19, 2019
Episode Duration |
00:35:46
The success of Stadium Goods comes off the back of unprecedented consumer desire for sneakers and the need for a rich brand experience in which to buy them, says the platform’s co-founder and co-CEO, John McPheters, on this episode of the Innovators podcast. This is a consignment site that launched in 2015 and was acquired by ecommerce marketplace Farfetch in 2018 for $250 million. Very few emerging businesses have seen such rapid growth. Join us as we explore the cultural relevance of sneakers today, the evolving role of exclusivity and desire in luxury as a result, and just how what McPheters is doing is really about teaching the industry to give up control.

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