TOMS has been an often references example of how a business gives back as part of its model.  Recently Rob Sanchez sat with Stacy Carpenter, Director of Customer Experience for TOMS, on-location at eTail West in Palm Springs, CA. Stacy at eTail to look for solutions for the customer journey pain points TOMS is evolving the way they give and impact the world Giving $5M toward ending gun violence, creating experiences to educate the customers and drive purchase Greater impact through greater sales, and always looking for a path to balance on the online presence while staying true to the brand Educating consumers on the mission, not relying on commerce sales tactics but being more innovative, and interactive Is TOMS part media company? Trying to engage the customer with issues that matter to them the most and how their purchase can impact that issue Wanting TOMS.com to be a welcoming and safe space without making people feel uncomfortable about issues Poll driven vs. organically selected causes Funding your voice with your brand Trying to be inclusive for all Why 20% of the world has some difficulty accessing info on the web The importance to take a step back from what you’re doing and not bringing in your own unconscious bis in what you’re doing See omnystudio.com/listener for privacy information.