No one knows author newsletters like Tammi Labrecque. She literally wrote the book on it. Lucky for us, she agreed to talk to us about what authors get wrong about their mailing lists and how you can use your list as your ultimate secret weapon. We Talk About: Why mailing lists are not optional. Why every book needs a cookie baked in. What to send your list. Consistency in communication. The power of list segmentation. Reviving a dead list. You can find Tammi’s excellent guidance on building and maintaining a mailing list at newsletterninja.net. — You’re invited to join us at the final Smarter Artist Summit on February 18th and 19th in Austin, TX. Authors and publishing experts from around the world will join us to teach you strategies that will outlast the “what’s working yesterday” tactics everyone else is talking about. Attendance is limited, so reserve your spot at smarterartistsummit.com now.