In this captivating podcast episode, we have the privilege of speaking with Verne Harnish, a renowned author, entrepreneur, and business expert. Verne is the Founder of the Entrepreneurs' Organization and the CEO of Gazelles, and he has authored three highly influential books, including Mastering the Rockefeller Habits, The Greatest BUSINESS DECISIONS of All Time, and Scaling Up.

During our conversation, Verne reveals the inspiration behind basing his book, Scaling Up, on the habits of the legendary John D. Rockefeller. He shares his transition from a traditional book format to a powerful, information-packed style reminiscent of a textbook on steroids. Verne also provides valuable insights on finding a skilled ghostwriter and recounts his remarkable interactions with the Rockefeller family.

Verne's disciplined approach to writing is also a topic of discussion. He sets aside dedicated time on Thursdays for thoughts and research, and when it's time to write the book, he commits to writing for 6 to 8 hours a day, consistently, for 2 to 3 months. He shares his morning routine, the advantages of living in Barcelona, Spain, and how he effectively scales his expertise from books to major business investments.

Join us as we delve into the world of Verne Harnish, uncovering his writing process, his interactions with influential figures, and the strategies he employs to elevate book sales and expand his impact. Whether you're an aspiring author or a business leader seeking actionable insights, this episode is packed with valuable advice and inspiration from one of the industry's most respected voices.

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