*This excerpt was taken from our 2020 interview. Few of us work in roles designed to our personal specifications. In his new book Personalization at Work: How HR Can Use Job Crafting to Drive Performance, Engagement and Wellbeing , Rob Baker argues that employees thrive when allowed to craft their roles to fit their strengths. Baker provides HR leaders and professionals with tools and guidance to create workplace environments that empower employees to customize their jobs to meet their needs.