You can't advertise on Alexa, but you can sponsor a Flash Briefing. And it's a blue ocean for some pretty neat branding opportunities. For example, TD Ameritrade is sponsoring the Motley Fool briefing. And on the institutional side, here's the TD Ameritrade for Advisors (institutional) briefing I mentioned. Dani Fava headed up creation. She's on it. Being early is powerful.

Think about a briefing that will serve your niche audience. On-demand audio - or briefcasts - are so much better than email marketing. Go west!

A few points:

• Podcast ads work - host reads are intimate and effective
• Native content and sponsorship works
• Podcast with more comments on this coming soon. Subscribe here so you don't miss it: bit.ly/playbm
• Gartner estimates 30% of searches will be done by voice in 2020 (Comcast says 50% but that's been debunked)

Get the Voice Marketing Flash Briefing on Alexa:

1) Click "Enable" here: http://bit.ly/beetleflash

2) Say, "Alexa, Flash Briefing."

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More about voice marketing for your brand at beetlemoment.com

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