Podknife - SPF-089: Masterclass: The Value of a Sale – with Mark Dawson by The Self Publishing Show

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SPF-089: Masterclass: The Value of a Sale – with Mark Dawson

Podcast |: The Self Publishing Show
Publisher |: Mark Dawson
Media Type |: audio
Podknife tags |: Books,; Business,; Entrepreneurship,; Management & Marketing,; Publishing,; Self Publishing,; Writing
Categories Via RSS |: Business,; Careers,; Entrepreneurship
Publication Date |: Oct 20, 2017
Episode Duration |: 00:42:12

This week’s highlights include: • Using Facebook Messenger to boost launch sales • On the excellent response rate of Messenger • Calculating ROI for ads based on sell-through rates, rather than just sales of one book • Different ways to calculate read-through • Why it makes sense to run ad campaigns at a loss because […]

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