In this episode of Nonprofit Architect, Travis talks with Spencer Brooks, the Founder & Principal of Brooks Digital, an expert digital firm that empowers health non-profits to improve the lives of patients. He’s helped organizations such as The Diatribe Foundation scale their digital presence from a few thousand annual visitors and subscribers to over 2.5 million visitors and 200,000 subscribers.

Spencer’s superpower is helping organizations get their complex, difficult-to-use websites under control so they can provide the right information to the right person at the right time.

Spencer’s writing has been featured in publications such as the Stanford Social Innovation Review, TechSoup, and Non-profit Marketing Guide. He is a sought-after speaker on the topics of digital metrics, the patient journey, getting inside the heads of an organization’s website visitors, and converting patients to advocates. Spencer lives in the Portland, Oregon area with his wife and 2 children.

Conversation Highlights:

{00:56} Spencer’s personal back story.

{03:43} Brooks Digital is going to be a digital agency focussing on empowering health nonprofits to build out a digital platform.

{06:12} How do you organize a website and your communications to speak effectively.

{09:08} The importance of the landing page.

{11:11} You should be publishing blog or content that will allow other people to find you.

{14:52} The importance of a sign up for email list, and the Google ad Grant program.

{20:33} The importance of how to find the donation section.

{23:03} Develop a relationship with your organization.

{27:19} How to evaluate your website.

FREE Resources https://brooks.digital/nonprofitarchitect/

Remarkable quotes:

You don't have to solve cancer, but you could contribute your zone of genius.

I have sites that look pretty, but they're not usable at all.

The key difference between those two types of clients is that the ones that are getting millions of people to their site every year have been writing and writing and writing.

People don't care about the production quality or value initially they just care that you're authentic.

Hotjar is a good place to go to kind of get a visual you can install on your site.

Special Reminder:

Do not just listen to the podcast, but also implement the things you hear in your life!

Resources:

 spencer@brooks.digital

LinkedIn: https://www.linkedin.com/in/spencerbrooks/

Twitter: @spencerbrooks / @Brooks_Digital

Website: https://brooks.digital

Bio:

Spencer Brooks is the Founder & Principal of Brooks Digital, an expert digital firm that empowers health non-profits to improve the lives of patients. He’s helped organizations such as The Diatribe Foundation scale their digital presence from a few thousand annual visitors and subscribers to over 2.5 million visitors and 200,000 subscribers. Spencer’s superpower is helping organizations get their complex, difficult-to-use websites under control so they can provide the right information to the right person at the right time.

Spencer’s writing has been featured in publications such as the Stanford Social Innovation Review, TechSoup, and Non-profit Marketing Guide. He is a sought-after speaker on the topics of digital metrics, the patient journey, getting inside the heads of an organization’s website visitors, and converting patients to advocates. Spencer lives in the Portland, Oregon area with his wife and 2 children.

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