Podknife - Speak to Fans, Not Skeptics by Voice Marketing with Emily Binder

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Speak to Fans, Not Skeptics

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Mar 19, 2021
Episode Duration |: 00:02:45

Esther Perel observed that only in the last one or two decades is it common for business to use therapy words like "vulnerability", "authenticity", and "trust". Smart marketers nurture relationships. Content is key. And not everything is a conversation or a two-way street - don't be obsessed with the conversation. Podcasting is a passive medium, for example, a one-way street. Create fans; don't poach leads. Book a consultation at emilybinder.com/call.

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