Speak to Fans, Not Skeptics
Publisher |
Emily Binder
Media Type |
audio
Categories Via RSS |
Business
Marketing
Technology
Publication Date |
Mar 19, 2021
Episode Duration |
00:02:45
Esther Perel observed that only in the last one or two decades is it common for business to use therapy words like "vulnerability", "authenticity", and "trust". Smart marketers nurture relationships. Content is key. And not everything is a conversation or a two-way street - don't be obsessed with the conversation. Podcasting is a passive medium, for example, a one-way street. Create fans; don't poach leads. Book a consultation at emilybinder.com/call.

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