In today’s leadership spark, Loran Nordgren, Professor at Kellogg School of Management, talks about the concept of frictions in innovation and change, and the meaning of inertia, effort, and reactance. Loran mentions the four specific frictions that stand in the way of embracing new ideas.

We also dived deep into the importance of addressing these frictions and involving the audience in the change process is emphasized, as their reactions and feelings greatly impact the success of innovation and transformation.

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This episode is sponsored by AvePoint. Take control of your SaaS environment and ensure secure collaboration with AvePoint.

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