Ever felt like your perfectionism is stalling your writing progress? You might just find comfort in the story of our guest, Nick Gray, entrepreneur and author of The Two-Hour Cocktail Party. Nick spent six long years writing his book, battling perfectionism and learning valuable lessons along the way. His advice to fellow writers? Invest in your work, but don't let the quest for perfection stall you. Get ready for a deep dive into the art of book launches. How do you plan a memorable event that truly reflects you and your work? Can you turn a paddle boarding session on Barton Creek into a book launch party? Absolutely! Together with Nick, we discuss how to maximize exposure for your book, keep it in the public eye, and even make your book launch party guest-centric. Nick's book launch was a massive success, and he shares the secret sauce behind his results: 12,955 copies sold, 408 Amazon reviews, 81 podcast interviews, and $50,210 in Amazon royalties. Intriguingly, Nick's focus was not on these impressive numbers but on how many people would read his book and host a party using his framework. From unexpected success stories to the importance of word-of-mouth and speaking gigs, this episode is packed with invaluable insights for every budding writer. Tune in and take notes!