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Sonic Branding - Michele Arnese, amp
Publisher |
Emily Binder
Media Type |
audio
Categories Via RSS |
Business
Marketing
Technology
Publication Date |
Feb 24, 2020
Episode Duration |
00:02:09
Many leading global brands from BMW and BBVA to Hilton, MasterCard, Porsche and more have had the sound of their brand created by amp, a sonic branding firm based in Munich, Germany. Emily Binder spoke with amp Global CEO and Founder Michele Arnese about the importance of sonic branding and its role as voice technology evolves. Listen to their conversation in episode 63 of Beetle Moment Marketing Podcast. Listen to episode 63: Michele Arnese.

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