For most of us, creating a great social media following doesn’t come easy.   We have to work hard to generate content that entices our audience to follow us and keep them engaged.  What is the best platform? How often should I post?, etc… On this episode of The Wealthy Speaker Show we are happy to welcome back Erin Gargan King who will answer these questions and share how she transitioned from running a booming social media marketing agency to a prosperous and growing speaking career. Erin is a best-selling author and digital persuasion expert. She has helped clients ranging from The Academy Awards to the United States Navy develop more effective social media strategies. She sold her first two companies, Jump Digital Media and PMS.com before the age of 30. Listen to the podcast below: Highlights you won’t want to miss: * How Erin got her start in speaking.  2:25 * Landing the Oscars…OMG!  5:20 * Let your book be your anchor.  8:45 * Do one platform really well.  11:30 * One great thing to offer meeting planners.  16:20 * Maintaining balance between “TMI” and “KIT”.  21:45 * How to choose the best platform for your audience.  16:00 * Lessening the burden of creation.  28:45 In 2010, she founded Socialite Agency, a social media firm whose clients include VISA, Target, Siemens, Hitachi and others. She is the author of the Digital Persuasion book series. Erin helps sales and marketing professionals attract attention and increase influence by becoming more persuasive digital communicators, all while continuing to develop an escalating speaking career.  If you could use some great ideas on how to create balance while continuing to grow your speaking business, you simply can’t afford to miss this episode. I hope you’ll download and learn. Podcast Resources: Erin’s website:  https://eringarganking.com/ Erin’s Instagram: https://www.instagram.com/eringarganking/ Erin’s book Erin’s previous podcast episode with Jane ACC Live 2020:  https://wealthyspeakeru.lpages.co/acc2020/ Want More? Want to hear more episodes of the Wealthy Speaker podcast or subscribe so you never miss an interview? Check out the podcast episode archive, HERE or subscribe on either iTunes or Stitcher below.