Cannabis branding and marketing specialist Will from Cannaplanners joins the podcast to talk about the challenges of building your brand as a ganjapreneur in the burgeoning industry. Jordan and Will talk about the incredible importance of focusing on building your brand - for just about everyone, whether you're a company or an individual grower trying to succeed in any sector of the cannabis space. Will shares some areas where he thinks people could do better in branding and marketing, including aesthetic choices, marketing approaches, and more. The conversation turns towards the social media and search engine algorithms like IG and Google, and the very mysterious and inconsistent policies that the "almighty algorithms" enforce. Will also talks about the future of cannabis and tech, and implores those looking to build ou their brand or website to contact Cannaplanners.

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