The diversity of Irish whiskey today is in a new league compared to just 20 years ago when a few big brands dominated the market. One of the things that defines a modern Irish whiskey is the story behind it, and few have as compelling a story as Slane Irish Whiskey. Distilled on the grounds of Slane Castle—a site famous in part for hosting huge outdoor rock concerts since the 1980s—the brand uses water from the mythologically important River Boyne and homegrown grain, prioritizes measurable sustainability practices, and weaves the legacy of its rock-n-roll history into their finished products.We are thrilled to be joined this week by Slane Irish Whiskey co-founder and global brand ambassador Alex Conyngham. We speak with Alex about growing up at Slane Castle, his family’s environmental legacy, and what it was like to build a competitive global brand in a competitive spirits marketplace. We also discuss what it means to be truly sustainable in the distilling world, as well as how artisan food and drink producers collaborate to support one another in the Boyne Valley.Dyed Green is a project of Bog & Thunder, whose mission is to highlight the best of Irish food and culture, through food tours, events, and media. Find out more at www.bogandthunder.com.Dyed Green is Powered by Simplecast.