The Success Principles of Speaking

James Taylor interviews Walter Bond and they talked about The Success Principles of Speaking

In today's episode Walter Bond talk about The Success Principles of Speaking.

Former NBA star Walter Bond is a speaker who motivates people through his life story of trials and triumphs. Growing up in Chicago, he always dreamed of playing in the NBA. Though he lacked the natural athletic gifts of many of his peers, through hard work, parental encouragement, and discipline, he achieved his dream and had an eight-year professional playing career with the Dallas Mavericks, Utah Jazz, and Detroit Pistons. He later applied the same principles he'd used as a pro-basketball player to achieve great success off the court as a speaker, entrepreneur, and financial analyst. A powerful keynote speaker, in 2015 Walter was inducted into the National Speakers Association Speaker Hall of Fame.

What we cover:

• Why every speaker needs a mentor

• The fundamentals of the speaking business

• Being an impact player

Resources:

• Walter's Website

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Read full transcript at https://speakersu.com/the-success-principles-of-speaking-sl091/

James Taylor Hi, it's James Taylor, founder of SpeakersU. Today's episode was first aired as part of International Speakers Summit the world's largest online event for professional speakers. And if you'd like to access the full video version, as well as in depth sessions with over 150 top speakers, then I've got a very special offer for you. Just go to InternationalSpeakersSummit.com, where you'll be able to register for a free pass for the summit. Yep, that's right 150 of the world's top speakers sharing their insights, strategies and tactics on how to launch grow and build a successful speaking business. So just go to InternationalSpeakersSummit.com but not before you listen to today's episode.

Hey there, it's James Taylor and I'm delighted today to be joined by Walter Bond. former NBA star water bond is a speaker who motivates people through his life story of trials and triumphs. Growing up in Chicago you always dreamed of playing in the NBA. Though he like the natural athletic gifts of many of his peers through hard work parental encouragement and discipline. He achieved his dream and had an eight year professional Playing career with the Dallas Mavericks, Utah Jazz and Detroit Pistons. He later applying the same principles he'd use as a pro basketball player to achieve great success off the court as a speaker, entrepreneur and financial analyst, a powerful keynote speaker in 2015, Walter was inducted in the National Speakers Association speaker Hall of Fame. And it's my great pleasure to have Walter join us today. So welcome Walter

Walter Bond guys, James and I know you're jealous. You would love my last night.

James Taylor I wouldn't you knew, I think I think you need to adopt me you need to speak your wife about adopting me so I can I can get this name change thing happened. So it could be James Bond. Finally,

Walter Bond well, my wife loves infants. So if you are willing to put on a diaper, we

James Taylor could do that. So share with me what's going on in your world just now.

Walter Bond You know nothing just busy. I love speaking you know, I love the lifestyle just got done playing around the golf and I'm a golf tomorrow. And so it's pretty cool to go around the world and motivate people and do coaching and training and consulting and, and also have a balanced life where you can enjoy life. So today I just played golf, you know, and I might play golf tomorrow. I just want to motivate you know, all speakers. You know, I think as you grow your business, this is a $6 billion industry, many people think and I think that if you have a message, that you have a passion for speaking and changing lives and empowering people, you got to get focused, and you got to go forward and you got to build it, because people need to hear from

James Taylor us. Now I mentioned earlier you have this background as a as a pro athlete. When did the speaking part of you we always interested in being a speaker? Or was it something you kind of came to later on in life?

Walter Bond Absolutely. You know, a lot of people don't know this. When I was young, I knew I was going to speak as a career. I didn't know how though I thought I might be a comedian might be a preacher, Pastor, maybe a politician. And when I played for the Dallas Mavericks, Steve Harvey is very popular here in America, kind of hung out with this. And he had a comedy club in Dallas. And I talked, I talked him into let me go up on his comedy club stage. And I started motivating people in the comedy club. And I knew that although I use humor, now, I don't know if we're gonna get a chance to talk about this today. Because humor is a big part of engaging your audience. It taught me what I wasn't, you know, and I'm not a comedian, but I use humor. And so I want to say a special shout out to Steve Harvey because he helped me figure out what I was, which got me one step closer to my true gifts and who I really was as a as a motivator.

James Taylor So in those early days of you, moving from the world of pro sports into speaking and now we do speak full time all around the world. Who are those mentors that you had as a speaker? Well, this particular speakers it can take you under their wing, or whether maybe people you looked at from afar, and you said I want to get to where they are in their speaking career?

Walter Bond Well, you know, I think is wise to have mentors. You know, I think that anyone who doesn't have a mentor or a coach is basically an idiot, you know, if you really think about it, because when you have a mentor, that's been where you're trying to go, they can save you time, they can save you money, they can save you anguish and frustration. They collapse timeframes and my mentors, I joined the National Speakers Association, and I had mentors like Keith Harrell, Mr. super fantastic. I had guys like Willie jolly Tony Williamson, not Tony Williamson, but Desi Williamson, Mr. Impact, and I've just had some amazing mentors early on. And the same thing I did in sports. I mean, you kind of looked up to NBA players. You idolize them. You dreamed about being around them. And being a Chicago kid. When I got in high school, I got a chance to start, you know, playing basketball with NBA players and that mentoring landed me in the NBA. So when I joined the National Speakers Association I understood the power of mentorship. I understood I understood the power of confidence, I understood the power of knowing your gift, you know, and I speak in business, a lot of people are playing out of position, you know, what do I mean by that, you know, you can be a keynote speaker in this business, you can be a trainer, you can be a consultant, you can be a facilitator, I think it's so important for speakers to not play out of position. And in order to do that, you have to understand how you're wired, you have to understand what your gifting is. And I learned that in sports, because if you play out a position, you're never going to look your best. And I think in this training and development world, as a speaker, we have to know our position. So we always look our best.

James Taylor Now, I know you overcame a lot of adversity as well. I know my family, our family, we either we the guys either end up as boxes, or musicians, that was the two, the two rooms for it, our family, and I ended up going more in the music side and the stage, so but if anyone's watching this just now and they may be listening to it, well, that's all fine with you, you know, your top NBA player must be really easy for you, you know, to kind of because you're hadn't had a profile to transition. What do you say to that person who watching just now that is maybe that 1920 year old kid that's watching this, and thinks I want to kind of be up there, I want to be in that stage. But it was hard for me to be able to do it because it feels so far away. At the moment,

Walter Bond we don't want you you have to pay your dues and the play in the league like the NBA. I mean, literally, you're one of the top basketball players in the world. And what I didn't realize at the time, in my pursuit of the NBA, I was learning success principles. You know, I was learning success fundamentals, you know, how to how to be an impact player. Now, think about that, to play an NBA, you must be an impact player. And as a Hall of Fame speaker, every time I get a microphone, I want to be an impact player for my client and my audience. And so understanding the importance of having good habits and good rituals, you know, knowing that success is a team sport, so I have to have a good team around me. You know, my wife is my business partner and my wife has helped me build it. This is not all me, you know, we have tons of vendors and, and people that we have on retainer and, and I might get all the credit, and I might get all the standing ovations. But it's not just me, I have a whole team of people behind me. So just those three keys, for example, I learned in sports, how to be an impact player, the mindset, oh, my goodness, mindset, you know, playing in the NBA, you got to have a mindset. You know, people ask me, wow, you played against Michael Jordan, what was that? Like? I was like, Well, I think Michael Jordan's one of the best best basketball players ever. But I tried to kick his butt when I played against Michael Jordan, and people look at me in amazement, as if, really, how dare you? And I'm like, Look, if I don't think that way, am I qualified to play an NBA. So a lot of people in the speaking business don't even have the right mindset. You know, when you approach this business, you have to have confidence that I do have a message, I do have some content, I do have some information. But I can help you make more money, I can help you grow your business, I can help save your marriage, I can make you a better parent. I can inspire kids, whatever your message is, whatever your heart is, whatever your passion is, it begins with mindset. And in fact, in terms of making money, my mindset was, if I play in the NBA, and worked out four hours a day, and I made x, you know, in terms of money, as a business guy, I can work eight hours a day, so I should make more money in business and I didn't sports. That's simple mindset. James, people looked at me like I was crazy. Like, once you're an NBA player, like no, in three years, I doubled my MBA income mindset. So I tell us, all of my clients that we coach, I try to challenge everyone listening today. Do you ever think about what you think about, you know, it's kind of a deep statement. And until we get to right mindset, you're not going to ever be the best in the world at what you do. And many people destroy and defeat themselves. And it begins and ends with mindset. So when I think about it, I was being prepared to be a Hall of Fame speaker during my basketball career. And when it ended, I sat down and just kind of thought about all of the success principles that I learned directly through successes and through failure. You know, we always hear about failing forward, oh, my goodness, I fell forward in this business. I knew nothing about the speaking business. But I had the courage to try. I got the right mentors. When I make mistakes, I was accountable. That was another lesson I learned in sports, being able to say my fault. My bad, is how you win in sports. I think that's how you win in life. That's how you win in business. What are you good at right now as a speaker, how good is your marketing? How good are you on the platform? I mean, the ability to have an honest self assessment is the genesis for any of us to reach our potential. So sorry to be long winded. But when I think about what sports did for me, and overcoming adversity, my goodness, nothing in my background said I should have made the NBA and I did not have an MBA. pedigree and I made it anyway. So that's the core my message that even if your situation doesn't look like it, you still can make

James Taylor one of the things I find that has that relationship between sports and professional speaking is that I know some of my friends are they're involved in sports professionally and they video every single thing they do. And that video is then shared with their coach with their team and their their analyzing after their their work their plays, the things that are done they're really looking at in detail now as speakers when you're when you're going up there guilt delivering even when you were starting, perhaps when you were going up there delivering your kids, will you then kind of doing using that same mindset that you had as a professional looking back at those videos like ah that you know, I should have gone there at that point, you know, I I you know, drop ball at that point I should have been thinking about they are we you able to transition and use some of those same same techniques.

Walter Bond Let me tell you something, I knew what it took to be a Hall of Fame speaker before I begin, and here's what I did. First, I asked around, who are the top motivational speakers on the planet. Okay, I didn't want to just hear about the top motivational speakers in America or in my region, I wanted to know who's the best in the world, because that's how I saw the NBA. And so I heard about names, you know, Zig Ziglar, Les Brown, Lou Holtz, Jim Rohn, and I got all their videos, James. And just like I did in basketball, I watch a game finger. Before I began my speaking business, I watch Game film, on the top speakers on the planet, I set my wife down, and I said they were gonna be okay. She says how I said, I've already dissected the two key fundamentals of being a Hall of Fame speaker, and here they are, you have to be very engaging and entertaining. And you have to give your audience great information is that simple. It's that easy. It's that focus. So anyone listening today, if you can become very entertaining and dynamic on that platform, if you can give your audience great information, you too, can become a dynamic speaker going around the globe making big money. Why? Because I studied my industry, my father taught me to pay attention by paying attention. I knew before I begin what it took. And here's what happened. Once I started, I began to watch me speak. And I was very hard on myself, because I saw what a Hall of Fame speaker look like already, but I did my homework and my research. And I saw the gap. You know, when I first started speaking, I saw who I was at the time, but I had the vision of what it meant to be great on the platform. You know, when I grew up playing basketball as a kid, I had a vision of what Michael Jordan look like Magic Johnson, Larry Bird, the greatest basketball players in the world. And when I was in high school in college, I had to close the gap until I was good enough to play with them. So when I start the speaking business, I got on the fast track, because one I had mentors to I had the vision of what great speakers look like, I knew the fundamentals of what they actually executed on the platform. And I had an honest self assessment with me, who was I, at that moment when I begin, and every year I get bigger, stronger and faster. Every year, I close the gap. And honestly, when I got inducted into the Hall of Fame, I remember I was sitting there with my tuxedo, my wife and kids are around, and I was called. And people came up to me and Whoa, whoa, aren't you excited? Oh my God, if I were you, I'd be so excited. And I calmly said, You know, I am excited. In fact, I'm thrilled. But I planned on being here the whole time. You know, me being here today was not a surprise to me. I planned on being here the first day I grabbed a microphone. Why? Because I knew what it took to be a great speaker. I was honest with myself in the beginning. And I was hard on myself. And I was able to close the gap and my team through the year. So any speakers out there today, go and find your favorite speaker doesn't have to be me. It could be anyone and go get the vision of what a great speaker looks like. We do it in sports. I mean, we know what a great tennis player looks like, what they do, we know what a great golfer does, why not study the speaking business and forgot what the great speakers do. You find your own favorite, it might not be anyone I've never heard of, but you study them. Okay. And the next time you speak, record yourself, and then study you and figure out the gap and get obsessed with closing the gap. And in no time you'll agree with me that becoming a Hall of Fame speaker in demand is relatively easy, if we know how to be productive, and I learned all that James by being an NBA ballplayer

James Taylor and I mean, that's an amazing just gonna break down as you were talking through that having that and use that word vision. That also I wonder then, you know, I know a lot of musicians do this great music stars. I know a lot of great sports people use this being having very strong sense of using visualization to kind of visualize themselves making that play on that stage. You know, doing that thing. Did you use some of those same techniques as well and it terms when it came to your speaking Do you use did you use visualizations to see yourself at that point in your speaking and also to, to embody it to know what that felt like to be be at that level in your in what you were doing in your craft?

Walter Bond You know what this is? That's a great question. And I'm sitting there thinking about it in real time, I did that in sports, I visualize myself having a great game, every game before the game started. But to be honest with you, I don't do it as a speaker. And here's the difference. In sports, you have competition, you have people on that court trying to stop you from having these great games. And sometimes they succeeded. If I did not have a great game every time I play. But when I'm on a platform, I'm on that court all by myself. There's no one on that court trying to stop me from being great. And I have such a command of my message, I understand the key to platform skills. And as far as I'm concerned, it's already done this, nobody's gonna stop me and defend me, or make it difficult for me to deliver a great keynote. So to be honest, I don't have to visualize the keynote, because I already know who I am. And one thing I learned about sports is having ultimate confidence. I believe I'm one of the greatest platform speakers in the world. And so when I go on that platform, I'm so focused on just delivering on what I believe about myself. And that goes back to mindset. You know, a lot of times if you struggle with confidence, or if you don't understand how important it is to have, you know, strong self esteem, and understand who you are and how you deliver, you know, why? How could you go on the platform in front of 3000 strangers and be great. And I think that mindset that I have, doesn't require me to visualize that keynote, because I already know. And all I have to do is show up. And when I show up, it's just happens, because that's who I am. It's not a rehearsal. It's not a performance. This is me. And so when they introduced me, ladies and gentlemen, you know, introducing keynote speaker Walter bond, you know, I'm just gonna show up and do me. And so I think that's the kind of confidence in the command that I know I teach my speakers or my speaking program, that you just show up and you be you. Which means if you want to grow a business, here's what you have to do. You have to first grow you, we have to grow internally. My question is, how many books have you read? How many speakers have you studied? How many kilos Have you given? You know, what my first fee? Was this, what you got? I spoke anywhere for any amount of money, anytime. I don't even focus on money in the beginning. Because I knew I was in a liquid lucrative industry. All I had to do was get good. I went anywhere Rotary Clubs, high schools, churches, you know, I spoke to funeral directors before. I just needed touches, I needed stage time. Yeah, I needed the opportunity to work on my gift and my craft, because I knew I had to close this gap. Because I already knew what it meant to be great

James Taylor in the sports we often do here like tennis players drills during drills and and that's what they use in order to bridge that gap between where they are now and where they want to go. What are the things that you mentioned, I just stage time as can one of those things kind of one of the things that speakers need to be doing on a daily, weekly basis to be advancing? There's two things you spoke about, which was the improving the entertainment that that part of what they do and being an entertaining keynote speaker, and also having great information because that requires time and effort to kind of put that together as well?

Walter Bond Well, there's a lot to witness a whole lot more than I can answer, you know, a 30 minute interview, but the crux of it is you have to focus on becoming a true pro in your industry, which is all encompassing. I mean, to play an NBA you have to be a great basketball player, but you also have to be in great physical shape. You have to have an agent, which is your business partner, you have to be able to find the right opportunities in the right situations. You have to market yourself you have to create your brand. But most importantly, you have to create your niche. You know, a lot of speakers haven't created a niche. Any smart business person creates a niche. So we've come up with a concept called power speaker. Okay, so all bureaus and people in the industry know me as a power speaker. I'm the perfect speaker to open a closure conference. I just spoke in Turkey to a soccer team. And the soccer president hired me after watching some YouTube videos. And he says, You know what, I want to hire the number one motivational speaker in the world to speak to my team. And guess what, when he did his Google search, some of my marketing said I'm the number one motivational speaker in the world. And by him doing a Google search on some texts that I had on our website, he found me and bought into that I'm the number one motivational speaker in the world. whether it's true or not, I don't know who's the judge, but I've been able to learn how to market we call it building your mousetrap. We had to learn how to sell I got on the phone James and I called 25 people a day every single day asking them To buy, if nothing happens in business into something sold business people, let me tell you this, stop seeing yourself as a speaker. If you see yourself as a speaker, you're gonna miss the whole ballgame. You're a business person. That's what we need to see ourselves. And I'm a business person, the product that I sell is motivation, inspiration, content on how to grow your business, but I'm a business person at my core. And so what do business people do? They market, they sell, they build relationships, they get referrals, okay. And if you see yourself as a business person, that alone will change your business as a speaker, most speakers, they see themselves as speakers. So all they think about through today is speaking, how shallow, okay, you got to have a mindset shift, and say, You know what, I'm a business person. So start reading business books. And that'll give you a greater impact. When you go and speak to your audience. Every time you speak, that should lead to your next three gigs. So if I do 100 events a year, okay. And if I'm absolutely amazing on stage, that alone will provide energy for my business. And so a lot of times speakers are looking for their next gig, and not maximizing the gig they're doing today. Yeah, every time you speak, that should lead to your next three events.

James Taylor That's it, I was talking to another great speaker the other day, Frederick horn in Singapore. And he was saying that he said, until you're at the point where you're getting out there, and every time you give a speech, you're getting at least two other gigs on the back of it, you still you continue to keep working on that craft, because you're trying to get because that's it, even if you just do that part, and you're just getting out there working every year just builds upon itself. And it's just like, it's like, you know, your financial background. compound. Interest is like compound interest. And that way continually builds. As you went on, you're speaking your journey as a speaker, can you talk about one aha moment, one, maybe definitive point in your career when you went, oh, maybe that's the direction I want to go with, or this is the kind of audience I want to speak to, this is really what I care about. And the message I want to put out into the world and leave a legacy around?

Walter Bond Well, you know, the AHA that I've had recently, is really understanding that a lot of speakers chase dates. Okay, and what I mean by that, you know, they just chase dates, and I was guilty of that for a long time. You know, my April looks good. Oh, my may is bad. Oh, my July is jam packed, oh, my God, my August is empty. You know, I did that for a long time, I realized that's a shallow business. That's not a smart business to build. And so I realized that I need to become a business person and build a business. And unless you look at it, that way, you're going to struggle. And so we have a coaching program. Now, we're hiring trainers, we're building scale. And I think smart speakers are focused on building something that they can sell one day, you know, and if you look at it, that way, you have a totally different approach than just looking for gigs. You know, because we know a lot of speakers and some of my mentors are guilty of this. All they did was chase dates, and when they died, their business died. Because you have people that that have, you know, built legacies, you know, Stephen Covey, I mean, his business didn't die with him, okay? You, we can go down the list that if your business dies with you, you didn't build a business, you're just speaking and making transactions, okay. And so for me, that was my aha, I want to leave a legacy. I want to build a company, my wife and I that can live on beyond us that our kids can run one day, and you know, this content is real, it's timeless, you know, how to win friends and influence people, you know, the author of that book that 1954, but people are still buying that book, okay? If you don't know who I'm talking about what I'm talking about, shame on you. And that's the, that's the avatar I'm looking at, you know, I want this business to leave a legacy that's going to be functioning after I die. after I'm dead and gone. I want our company our business to still flourish. So that's my aha. And unfortunately, my mentors, in a large part taught me to chase states, okay, and not to blame them. But that's what I did for a long time. And then I began to read books myself and, and grow them a tour, and always want more. That's one thing about me, I never arrived, I just always want a little bit more. You know, that's after you get into the Hall of Fame. And after you're very confident that you're going to do 80 to 100 events a year. What is more, you know, to me more is a training division where you hire trainers to deliver your content. It's not about Walter bond, it's about the content. And that's my aha for just, ya know, if if you want you to be the star, that's the wrong way to look at it, you know, and that's, that's what a lot of keynote speakers do. The content should be the star and the content is the Star, that's a little bit of a clue for all of us, but how we could build a business that can live on after us.

James Taylor So took my content as we start to finish up here some quickfire questions for you water. If there is one book that you were to recommend not one of your own books, a book you would recommend to maybe an aspiring speaker or someone that's just going to getting started in the world of speaking. What would that book be

Walter Bond the book I just read. And hopefully this applies to most people, I read a book called traction. Okay, it was written by a guy named Gino wickman. And I believe he's a member of NSA, I'm not sure about this. But I spoke at a conference and a very successful executive came up to me when I was done. And he said, You know what, you ought to go read a book traction. And he says, everything you're saying, is in this book traction. Now, Gino wickman. And his team is running an international consulting firm. And so for me to be a former NBA player, and instinctively just from growing my own business and having exposure to some of the top CEOs in the world, and basically saying the same exact things out of my mouth, that a top consulting firm, you know, is saying and teaching the clients, you know, for me, that was my graduation, and I'm no longer an athlete, okay, now I'm a true Business Resource, and I get it. And I've been able to transform myself into a true Business Resource. That's what I'm telling you about the confidence when you go on a stage, like, Look, I have something for my audience, and I need them to get this so they can go and have more, be more and do more. And if you have that kind of command of your message, and kind of confidence that your audience needs what you're talking about. You don't have to worry about chasing dates, those days are going to start chasing you. But if you're not having impact, okay? All speakers should be impact players. All coaches should be impact players. Okay? If you get paid 5000 and you go out and not make an impact, do you deserve another gig? Do you deserve another day? I mean, we see car accidents. You know, sometimes you see little fender benders, right? People get out the car, a little annoyed, but they look at the car, no damage was done. The other person looks at their car, no damage was done. And they both agree that Hey, no harm, no foul, there was no impact. Now, you realize how many speakers out here, I just have a little fender bender with their audience. And they leave the ballroom and had no impact on people, not to me, You don't deserve more dates. But sometimes on that highway, and we see that collision. And you say to yourself, as you look over, like, wow, I wonder if somebody died in an accident. I want if somebody was killed, look how that car was mangled up. Now imagine if you leave a ballroom. And all of a sudden, 1000 people were so impacted by your message that that old self dies. And all of a sudden a new creation was born that day, because of something you said that was an aha for them that you have such an impact. And they're gonna go back and change their marketing strategy. They're gonna go back and change their culture, they're gonna change their sales strategy. I heard a speaker today, and you know what off, I will never leave the same. I will never coach the same, I will never sell the same. I will never market the same. I mean, just be honest, Tony Robbins is having that kind of impact. That's why he's having his success. So that's my message for all speakers. Are you having a little tiny fender benders with your audience? Are you having a head on collision, and when they leave that ballroom, they are shook, because they realize that man I heard from a man today, and I will never be the same. I heard from a woman today. And based on that message, oh, my goodness, I will never look at leadership again. I'm gonna be a better father, I'm gonna be a better husband, I'm gonna be a better mother, I'm gonna be a better CEO, because I heard a man today in that ballroom. And I want more. And that's the kind of passion and delivery that I think great speakers need to expire to give. And until we're having that kind of impact that head on collision with our audience. I don't think we deserve more dates. But if you look at a speaker's calendar, when it's busy, that means they've had impact on the audience. And so my challenge today, as we wrap up, as you say, is is our speaking industry about having this minor fender bender, our should we have major impact on our audience, and I'm sure we all know the writing.

James Taylor Yeah. Well, thank you so much for your time. Today is an absolute pleasure speaking to you. I hope at some point you get a chance to come over here where I'm speaking from you today from Scotland. I have 100 golf courses within an hour's drive. St. Andrew Andrews Carnoustie Gleneagles. They're all there on our doorstep. So I invite you to come over here and join us some time has gone for a game of golf. Now,

Walter Bond here's a funny thing the golf community I live in which was afforded through speaking. I mean, we have nine billionaires in our golf community, and it's called St. Andrews. But this is the fake one. It's a big deal in Boca but I would love to get over there where you are and go to the real St Andrews

James Taylor comm into all the best great speaking to you today.

Walter Bond awesome thank you James.

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