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Skyscraper Pages and Pillar Posts: How to Create Powerful, Authority-Building Content

Podcast |: Women Conquer Business
Publisher |: Jen McFarland
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Management & Marketing
Categories Via RSS |: Business,; Entrepreneurship,; Management,; Marketing
Publication Date |: Jul 01, 2022
Episode Duration |: 00:51:52

Description
Content Encoded

Skyscraper Pages

Last week, we talked about topic clusters, making lists of topics or content themes based on your expertise. A list is nice, but what do you do with it?

This week we're detailing skyscraper pages. Sometimes called pillar posts, or the skyscraper technique, think of this as the 'center' of your topic cluster — the most important content related to a cluster. Think of this as your 'ultimate guide' to ultimate guides.

Presentation/Training:

What is a skyscraper page?

How does it build authority?

View Slides

Review: E-A-T, Content Funnel, Topic Clusters
Long-Form(ish) Content Types
Cornerstone
Skyscraper
10x
Pillar
Small Business Content Dilemma
Content Reality
Questions and Advice
Chocolate Cake Example (from last week) Revisited

Watch on YouTube

Can't-Miss Resources

Subscribe to the Women Conquer Business newsletter
Shelley’s LinkedIn Newsletter: “What is Personal Branding and Why Do I Need It?”

Breaking News

On July 13 Descript will unveil a transformative new way of making a video. Join the Livestream on July 13, 10 am PT / 1 pm ET. Register to watch live or look for it on their YouTube Channel
Privacy Issues and women’s health in the wake of Roe v. Wade reversal
Get the whole ‘crow in the chimney’ story: How Does a Crow in Your Chimney Relates to Your Business?

Tweaks of the Week

ProductDyno product selling and delivery platform where customers can access all their related purchases from you in ONE place. Alternative to: Podia, Thinkific, MemberVault, and Kajabi. Currently available on AppSumo for lifetime purchase (Shelley bought a Tier 3 license).
SnapDownloader: Moving off of Facebook? Want all your videos hosted elsewhere? SnapDownloader lets you download videos from YouTube, Facebook, Twitter, and Vimeo. Currently available on AppSumo. As we mentioned on the show, please only use this on your own videos.

Inspirational Nugget

“The mind adapts and converts any obstacle to its action into a means of achieving it. That which is an impediment to action is turned to advance action. The obstacle on the path becomes the way.” —Marcus Aurelius, Meditations, 5.20

You have the power of turning obstacles upside down, taking one negative circumstance and using it as an opportunity to practice an unintended virtue or form of excellence.
How can I use this obstacle as an...

Skyscraper Pages

Last week, we talked about topic clusters, making lists of topics or content themes based on your expertise. A list is nice, but what do you do with it?

Presentation/Training:

What is a skyscraper page?

How does it build authority?

View Slides

Review: E-A-T, Content Funnel, Topic Clusters
Long-Form(ish) Content Types
Cornerstone
Skyscraper
10x
Pillar
Small Business Content Dilemma
Content Reality
Questions and Advice
Chocolate Cake Example (from last week) Revisited

Watch on YouTube

Can't-Miss Resources

Subscribe to the Women Conquer Business newsletter
Shelley’s LinkedIn Newsletter: “What is Personal Branding and Why Do I Need It?”

Breaking News

On July 13 Descript will unveil a transformative new way of making a video. Join the Livestream on July 13, 10 am PT / 1 pm ET. Register to watch live or look for it on their YouTube Channel
Privacy Issues and women’s health in the wake of Roe v. Wade reversal
Get the whole ‘crow in the chimney’ story: How Does a Crow in Your Chimney Relates to Your Business?

Tweaks of the Week

ProductDyno product selling and delivery platform where customers can access all their related purchases from you in ONE place. Alternative to: Podia, Thinkific, MemberVault, and Kajabi. Currently available on AppSumo for lifetime purchase (Shelley bought a Tier 3 license).
SnapDownloader: Moving off of Facebook? Want all your videos hosted elsewhere? SnapDownloader lets you download videos from YouTube, Facebook, Twitter, and Vimeo. Currently available on AppSumo. As we mentioned on the show, please only use this on your own videos.

Inspirational Nugget

“The mind adapts and converts any obstacle to its action into a means of achieving it. That which is an impediment to action is turned to advance action. The obstacle on the path becomes the way.” —Marcus Aurelius, Meditations, 5.20

You have the power of turning obstacles upside down, taking one negative circumstance and using it as an opportunity to practice an unintended virtue or form of excellence.
How can I use this obstacle as an opportunity?
I’m sure more good things will come from this occasion that I do not yet see. I have faith that doing what feels important and right is always the right course. Even if some other things need to be put on hold.

Connect with Us

Podcast Production

Podcast hosting: Captivate (affiliate link)
Livestream: StreamYard (Shelley's referral link)
Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

Connect with Jen McFarland
Women Conquer Business marketing consultancy
Epiphany Courses online business courses and community

Connect with Shelley

Engineered by AGK Media Studio

Connect with Shelley Carney
Schedule a free consultation with AGK Media Studio
Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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