This week, Simon Rich's new novella "Sell Out" is being serialized on newyorker.com. It's the story of Simon Rich's great-great-grandfather, who falls into a pickle barrel and emerges, one hundred years later, into hipster Brooklyn. On the podcast this week, Rich reads excerpts from the first installment, and then talks with Susan Morrison about the inspiration for his novella, his experiences writing for Saturday Night Live, and his love of the comedic premise, as practiced by Roald Dahl, T. C. Boyle, Douglas Adams, Kurt Vonnegut, and others.