In this week’s episode of Yeah, That’s Probably an Ad, Adweek managing editor of creativity, creator economy and DEI Shannon Miller is joined by managing editor for marketing and agencies, Jameson Fleming, and special guest Jess Zafarris on her last day as Adweek's director of audience engagement.

Over the last three years, Jess "JZ" Zafarris has transformed Adweek's social presence, served as editor of Adweek's daily newsletter, Adweek Daily, and led the weekly Adweek Chat on Twitter all while being the newsroom's educational guide into building their own personal brands across social. During the episode, they discuss what led her to Adweek, the many hats she has worn over the years, and shares tips on how publishers and brands can establish their brand voice and presence online.

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