Today’s Ultimate Entrepreneur episode is taken from the Legendary Mastermind presentation. In this episode, I share my evolved body of work, some illustrative stories, and perspectives that move the needle. I’ll share why I don’t just grow businesses. I do so much more. I build paradigms and perspectives for a living. And these get channeled into businesses and lives to expand what’s possible. Without this expansion, people are stuck within the confines of their existing reality and perception, and they never get to the next level. I challenge you to think differently. To see leverage points in your business where you otherwise wouldn’t. To assess your impact points so that they’re more impactful. To turn features into benefits and practice “funnel vision”. Listen in to learn the nine drivers of your business and finally leverage everything you’ve already got. 00:30 – 06:00 – Introducing my evolved body of work and what I do06:00 – 12:00 – Leverage points in business and the nine drivers 12:00 – 16:00 - Impact points, variation, and optimizing processes 16:00 – 21:30 - A story highlighting how to market benefits instead of features21:30 – 27:00 - Funnel vision versus tunnel vision 27:00 – 34:00 - Some sales and marketing stories 34:00 – 37:00 - Growing buyers with almost no cost by thinking differently 37:00 – 44:00 - A summarization of the nine drivers in your business